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The Brand Architect: Reed Krakoff

Reed Krakoff combines structure and form in his namesake collection

Reed Krakoff approaches fashion with broad strokes, informing his designs with his passions for other artful arenas including architecture, sculpture to martial arts. When the designer launched his eponymous label in 2010, he outlined his definition of American sportswear: refined utilitarianism and updated classics done in luxurious materials. His pre-fall collection, in stores now, includes a chic cropped black shearling jacket, metallic python wrap-skirt, and rich cobalt suede coat. SaksPOV sat down with Krakoff.

SaksPOV:  What is your morning routine?

Reed Krakoff: My morning typically begins by getting my children ready for school and out the door on time. I’m fortunate that my schedule each day in the office is very different, so sometimes I’m working on an entirely new concept while other times I’m revisiting something from the day before. It is the process of that work that is most important for me. Getting started is the easy part.

POV:  What inspires you today?

R.K.: A friend gave me a documentary on the sculptor Anish Kapoor that I watched yesterday evening. He is truly amazing.

POV: How would you describe your own style?

R.K.: I wear a uniform everyday: APC denim jeans, a Turnbull and Asser button down shirt and John Lobb shoes.

POV: Did you always think of yourself as a designer?

R.K.: Yes. Except during the times when I thought I was going to be an ice hockey player, a jazz musician or a painter.


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