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JINsoon: A Fine Polish

Jin Soon Choi is nailing it at Saks New York’s 10-day pop-up nail bar

Earning the moniker “Bicycle Jin” in her early days as an emerging, biking-to-clients manicurist, Jin Soon Choi is now known to nail polish addicts and fashion insiders as the manicurist to the stars. But it wasn’t always this glamorous: upon arriving in the US from Korea with few resources, Jin admits “I was faced with three options to make a living: dry cleaning, delis, or nails. I chose nails.”

With a vision to revolutionize the in-and-out NYC nail salon, Jin established herself with a loyal following among the fashion and celebrity set. In 2012, she launched a line of JINsoon polishes, all of which—plus an exclusive holiday collection—are available at Saks New York’s ten-day pop-up nail bar. But rest assured, Jin isn’t going anywhere: with three NYC salons and a roster of celebrity clients, her nail revolution is moving faster than a New York Minute.

Any advice for the nail-painting challenged?
Choi: Shape your nails, take your time, and use slow and steady brushstrokes.

What’s chic for nails this fall?
Choi: Finishes are either shiny or matte. Nail art isn’t going anywhere, but stay away from childish designs…I like to keep my nail art simple, elegant and sophisticated.

Please name-drop: fave celebrity clients?
Choi: Julianne Moore is down-to-earth; Kerry Washington is a really fantastic person; Anne Hathaway and Michelle Williams are great…basically all the really nice people. That’s the most important thing.

The JINsoon Nail Bar, featuring complimentary polish changes, is open at Saks New York through October 16. The Holiday Toppings 2013 Collection is available exclusively at Saks New York.

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611 Fifth Avenue between 49th and 50th Streets

212.753.4000


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