Picture a room peppered with chiseled Nordic men donning skinny suits and sipping ”neat” Mackyra whiskey, and you’ve envisioned the J. Lindeberg man. Luckily, all were accounted last week as our New York store celebrated the Swedish label’s debut at Saks.
Founded in 1996 as a stylish answer to stodgy golfwear, J. Lindeberg has undergone something of an overhaul at the hands of head designer Jessy Heuvelink. Saks Men’s Fashion Director Eric Jennings is totally on-board. “We had five J. Lindeberg windows along Fifth Avenue and received a great response – that says something. We feel strongly about the brand and its future, and they should be proud.”
So what exactly is that future? When prompted, Heuvelink makes a sweeping gesture toward his own ensemble: a rock-n-roll-meets-tailored look, complete with a fitted J. Lindeberg jacket, skinny jeans, spiked smoking slippers and wrist cuffs. In other words, rockstar charisma, with or without a golf club.
Head designer Jessy Heuvelink on…
The future: “I want men to have fashion options, and I want our brand to reflect that; I see us evolving into more chic, streetwear-based designs – like what I am wearing (smiles).”
The difference: “Swedish style is very minimal and clean, but J. Lindeberg is different. We use technical fabrics, which represent our sportswear history, and I feel that our label can be worn by everyone and anyone.”
The style: “Swedish style has always had a very simple and chic philosophy, but recently, we’ve been well-received in the U.S. We’re very excited about that!”